Nicolas Mercadieu on France Bleu Pays Basque
Family surfing breaks: surfing has become a mass sport
Discover the interview in which Nicolas Mercadieu, our founder, a passionate surfer, presents to “L’officiel de la franchise”, the surf camp concept “Ocean Adventure”, combining sport, relaxation and slow tourism, and his ambitions to franchise his surf camps in the future:
” Drawing on his experiences in the surfing world since he was a teenager, he launched this concept in 2019 with some friends. His aim is to promote disconnection and reconnection with oneself through stays focusing on surfing, kite-surfing, wingfoil and yoga, in seaside destinations in France and abroad. With annual growth of 30-40% and a target turnover of €1.3 million by the end of 2023, Mercadieu aims to expand its concept by recruiting new partners and considering franchising to create an organised network in popular tourist areas.
Ocean Adventure plans to grow by recruiting new partners, and it plans to extend its concept by offering franchises or brand licences from 2024 in France and abroad. The aim is toestablish the concept in areas with high tourist numbers. Ocean Adventure currently has around 200 local partnerships in 4 different destinations.
To join the franchise, candidates must be experts in the discipline, such as former surf champions or surf teachers, capable of working with associates and seasonal workers. Theinitial investment is estimated at around €30.000 for a three-year contract. Partners will benefit from material support and customer leads generated by the parent company. In return, partners will be required to pay royalties to the company in exchange for use of the brand and operational support.
The business is not limited to surf lessons, as the company also plans to extend its offering to include top-of-the-range, professionally supervised holidays to promote sports and sustainable tourism all year round.
In short, the “Ocean Adventure” franchise concept offers surfing enthusiasts the chance to share their expertise while offering unique surfing experiences and sports holidays in attractive destinations.’
Read the full article https://officieldelafranchise.fr/ocean-adventure-en-passe-de-franchiser-ses-surf-camp/
